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Obama Launches $4 Mil Ad Campaign to Sway Hispanics

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The battle over Hispanic voters in swing states like Colorado, Nevada and Florida entered a new phase yesterday as President Obama’s supporters launched a $4 million advertising blitz to convince Hispanics that a Mitt Romney presidency would be bad for their interests.

The ad campaign is being funded by the the Service Employees International Union and a Democratic SuperPAC called Priorities USA Action, started by two former Obama White House staffers.

While Obama has a sizeable lead over Romney among Hispanic voters—as much as 61-27 percent according to some polls—Obama is not taking the population’s vote for granted, particularly since so many Hispanics have been hit hard by the economic downturn.

For his part, Romney has rolled out a new slogan, Junto Con Romney (Together with Romney), intended to demonstrate that he is serious about courting the Hispanic vote. The campaign also hired an Hispanic advisor—just a week after hiring an African-American advisor—and according to Washington insiders may be considering as a running mate Florida Senator Marco Rubio.

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