‘Think Like A Man’ trumped the box office this past weekend with $33 million in ticket sales! That’s right, the hugely successful “Hunger Games” reigning days were jousted because of the black, Willy Packer film based on Steve Harvey’s controversial, best-selling book “Act Like A Lady, Think Like A Man.”
The PG-13 rated relationship comedy starring Kevin Hart, Taraji P. Henson, Meagan Good and a slew of other familiar black faces couldn’t have hurt gloating numbers, but the studio’s marketing campaign was well-devised. African American audiences were targeted through heavy endorsements of cast appearances on Steve Harvey’s morning show, BET special promotions along with special screenings at black universities. There was this urgency to show Hollywood producers that blacks want to see their films competing with A-list films—and it did.
The film was produced for a relatively small budget of $13 million by Sony-owned Screen Gems which also pushed two other number one films this year—“The Vow” and “Underworld Awakening.” The difference was duly noted because the Tim Story directed film opened the strongest than any of Tyler Perry’s films with the exception of “Madea Goes to Jail.” However, one continuous theme remained the same: Perry kept his female audience.
Would you like to see more films like ‘Think Like A Man?