Who is Steve Stoute? According to AOL Huff Post, the former music executive who launched Translation Consulation & Brand Imaging in 2004 can be credited for linking “Justin Timberlake to McDonald’s for the fast food chain’s “I’m Loving It” campaign, helped seal LeBron James’ partnership with State Farm Insurance, Gwen Stefani’s pact with Hewlett-Packard, Lady Gaga’s deal with MAC Comestics, and Jay-Z’s exclusive line with Reebok.”
All the aforementioned were multimillion dollar deals for all involved. Steve launched the The Tanning of America video series to coincide with the release of his new book “The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy.”
Watch the preview below. What do you think of Jay-Z’s reaction to Cristal (champagne) publicly rejecting their free endorsements?