The Shmoney Gram app uses a simple concept: Users can take or upload an existing image, select one of the provided templates, and generate a gif of their Shmoney dance. There are more than a dozen templates to choose from. You can pick anything from doing the Shmoney dance in the original “Hot Boy” video to doing the dance alongside Chris Brown in a clip that uploaded to Instagram in August.
“Hot Boy” hit No. 8 on the Billboard Hot 100, last week. “Hot Boy” and the follow-up single, “Bobby B-tch,” are featured on the rapper’s debut EP, Shmurda She Wrote, released Tuesday, Nov. 11.
Shmurda is only the newest star to join the ranks of celebrities releasing apps that put you virtually in their lives. One of the most recent and notable names making money off of this trend is reality television star Kim Kardashian.
Her mobile game Kim Kardashian: Hollywood allows users to live her life, jet setting from L.A. to Miami and all over the world. The object of the game is to work your way up to the A list just as Kardashian did, dating the right people to gain friends, wealth and fame.
The game made $43 million in the first three months it was available. In fact, the game has earned more for its backing company, Glu Mobile, than all their other apps combined. The company expects that the game will make a whopping $200 million by the end of the year.
“It’s just a fun little game,” Kardashian said on the Today Show in August. “It’s kind of like when people get into Candy Crush so much…it’s just something fun to do.”
Rapper Paul Wall tried to go this new mobile game route in 2011 with his app Battle Rap Star, but it didn’t reach nearly as much success as Kanye West’s wife.
Whether Bobby Shmurda’s game will break the bank like Kim K’s or just fizzle like Paul Wall’s is yet to be determined. His fans will certainly have their say.