‘I Started Actively Resisting’: Issa Rae Says She Was Told to Include a White Character in Her Shows to Move ‘to the Next Level

Issa Rae’s Emmy Award-winning hit show “Insecure” has accumulated a large fan base for several reasons, including its subject matter, cinematography and, not to mention, a highly talented cast of Black actors. 

However, during a recent interview with Mic, the “Photograph” star revealed that she was once told to put white characters in her shows if she wanted to gain success and “then white people will care about it.”

LOS ANGELES, CALIFORNIA – SEPTEMBER 25: Issa Rae attends The Academy Museum of Motion Pictures Opening Gala at The Academy Museum of Motion Pictures on September 25, 2021 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

The 36-year-old followed the advice of a fellow colleague, which led to the addition of the white character, White Jay, on her online series “Awkward Black Girl.” In the first season, Jay played Rae’s off-and-on love interest on the show. 

“From the jump in creating the show, it was put in my mind that you had to have a white character to be a bridge, and for people to care, for it to get awards, for it to be considered worthy of the television canon,” Rae explained. 

“She was just like, ‘Girl, if you want this shit to set off to the next level, you got to put a white character in there, then white people will care about it, then NPR is going to write about your shit, and it’ll blow up,’ ” Rae went on. 

The “Little” star said from there on that kind of philosophy stuck with her. However, it soon created an issue for members of the creative team, who seemingly constantly had to worry if the white character in “Insecure”, who was Freida at time, a co-worker at the not-for-profit Rae’s character worked for, had enough screen time. 

Soon after, Rae made the decision to rebel, telling the outlet, “And I was like, ‘F-ck no! This is not a show about Freida!’ ” She added, “That was when I started actively resisting.” 

Her character ultimately quit her job and Rae said, “and we got rid of the We Got Y’all storyline. I realized, ‘Oh my gosh, our show is just about Black characters now in the most refreshing way.’ ”

Rae says she no longer has to deal with those kinds of issues, thanks to her longtime partnership with HBO, home of “Insecure.” “They would always kind of just let us do us, and trusted us in the best way, and for that, I’m spoiled,” she added. 

Rae is now gearing up for her fifth and final season of her hit series “Insecure,” set to premiere on Sunday, Oct. 24 on HBO and HBO Max. 

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top