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‘So This Is What We’re Doing Now!?’: Beyoncé’s Derriere Shot for Ivy Park Promo Nearly Breaks the Internet

Beyoncé Knowles-Carter is gearing up for the launch of her new Adidas x Ivy Park collection Icy Park with sexy promo photos on Instagram. On Saturday, Feb. 13, she got cheeky in a picture wearing one the new line’s pieces, a brown bodysuit that appears to be made from latex.

In the post, which consisted of two uploads, Queen Bey is lying belly-down on a white plastic-wrapped couch while stretching her arms back. The second photo shows that her arms are stretching back to reach for her Adidas sneakers. The hot shot revealed Beyoncé’s bootylicious figure with her jelly sitting perfectly perked up.

Beyoncé gets cheeky for “Icy Park” photo shoot. (Photo: @beyonce/Instagram)

The photos drew an enormous amount of attention with over 25,000 comments from both celebrities and fans eating up Beyoncé’s shots promoting this third collection, which includes five shoe models and several stylish winter pieces. Although purpose of the photo spread was to promote the new collection, fans in the comments could not help but talk about her derriere.

A couple of fans wrote, “ALL ON INSTAGRAM CAKE BY THE POUND,” reciting her lyrics from her single “Yonce.”

Using part of her Beyoncé’s verse from Megan Thee Stallion’s “Savage” remix, another fan said, “if you wanna see some real a$$, baby here’s your chance 😌.”

Of course, a celebrity as loved and as unproblematic as Beyoncé can’t do anything without having a few haters saying something.

One person wrote, “So this is what we’re doing now!?”

Beyoncé. @beyonce/Instagram

Someone else called out the “Lion King” star for not using Saweetie in her Icy Park promo video, since she brands herself as the “Icy Girl.” Some even thought she would have been a better fit for the shoot than model Hailey Beiber.

One person said, “You stole the WHOLE Icy Swag from @saweetie !!! That was wrong Bey…. It was cool with Ivy Park, but NOT Icy Park. Sorry I had to say that. I’ve been rocking with you since you came out, but I’m disappointed with this ‘Icy.’” Another celebrity that was a part of the campaign was Gucci Mane, which makes sense, since his brand is all about icy objects and phrases as well.

Fans have less than a week until they can purchase items from the new line. Revealing when it will be available, the mother of three wrote in the caption, “ICY PARK 🧊 FEB 19 FEB 20 select stores globally #adidasxIVYPARK #IVYPARK.”

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