‘The Shade of It All’: Khloe Kardashian Seemingly Addresses Backlash She Got for Using a Dark-Toned Emoji

When Apple unveiled its batch of emojis that allowed users to use characters that reflected their skin tones, joy reigned throughout social media — or at least until Khloe Kardashian decided to use the wrong flesh tone. 

On Tuesday, Feb. 2, the “Keeping Up with the Kardashians” star took to her Twitter account, and, for a reason unknown, posted seven dark-toned “shaking my head” emojis. The viral moment occurred when an online user corrected the reality star by responding to her post with seven white “SMH” emojis. The dragging commenced almost instantly.

Khloe Kardashian. (Photo: @khloekardashian/Instagram)

Several folks reminded the 36-year-old that it was Black History Month and her antics will not be tolerated. One Twitter user jokingly asked the star, “Why are you using jordyn’s emojis ?”

https://twitter.com/Ursentientbeing/status/1356738333309820937?s=20

“Stop. We know how badly you want to be a beautiful black woman, but never will. Using different skin tone with your emojis doesn’t make you black. Goodbye khloe 🖕🏻,” a second expressed.

https://twitter.com/loversik_/status/1357011147484979200?s=20

One day after the scandal popped off, Khloe seemingly addressed the controversy with a shady little post she uploaded to her Instagram page.  Appearing in a lavender bikini and wearing a massive beach hat, Khloe captioned her snap, “The Shade of it all 🌴.”

Khloe Kardashian. @khloekardashian/Instagram

Her response didn’t appear to go well with folks, as one critic wrote, “We’re being shady for reminding you that your NOT black 😭.” Others joined in on discussing whether she was wrong to use the dark-skinned emoji. The results appeared to be split. 

While many claimed that it wasn’t that big of a deal, other people felt differently. “I don’t have a problem with her,” one user expressed. “But use a white lady as her emoji not a black one. She is white. And if you don’t see the problem than your too much of a fan. Her daughter is black. She is not……..”

The Good American jeans designer wasn’t getting much sympathy on Twitter either, as one user pointed out that just the day before, she has used a white toned emoji. “She must have gotten a tan yall 🤣,” they captioned the screenshot. Someone else chimed in, saying, “This was yesterday,…. she knows exactly what she’s doing with the brown emojis 🙄. ”

Khole and her sister have often been accused of appropriating Black culture and never giving credit, but they’ve never publicly addressed the issue. Regardless of why Khloe used that specific tone, this incident appeared to be just another workday for the Kardashian clan.

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top