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Issa Rae Launches New Media Company Hoorae for ‘Insecure’ and Her Other Projects

Issa Rae has decided to put all of her projects, whether film, television, or online, under one creative umbrella with the launch of her new media company Hoorae.

The writer and actress’s former company Issa Rae Productions has been absorbed by Hoorae, which now houses HBO’s “Insecure,” the show that Rae created that made her a star.

Issa Rae poses at the SoFi Stadium in Inglewood, CA. Photo @issarae/Instagram

Other shows for the cable network that will fall under Hoorae include “A Black Lady Sketch Show” and “Tre Cnt,” a series about backyard wrestling that Rae is co-producing with Dwayne “The Rock” Johnson.

“Seen & Heard” will also be under Hoorae, which is a two-part documentary on the history of Black television. Rae is executive producing a show for HBO Max, as well, called “Rap S–t,” about a fictional female rap group from Florida trying to make it in the music business.

“Ghost in the Machine” is another show that will be worked on by Hoorae staff.

That project is a feature film that will stream on Netflix, and it’s based on Tanya Smith’s memoir of “How a middle-class Black girl from the North Side of Minneapolis would become one of the single biggest threats to the entire United States banking system,” as Deadline describes. Smith created an elaborate wire fraud scheme that got her in serious trouble with the FBI.

The launch of Hoorae is just another career milestone for Rae, who’s been racking up the accomplishments since releasing her YouTube series “The Mis-Adventures of Awkward Black Girl” in 2011.

But despite all of her success, Rae said that she doesn’t feel accomplished at all and believes it’ll take some time for that feeling to change.

“Every single time you do something, there’s a moving goal post,” she said during an interview with Bustle that was published on Tuesday, Sept. 29. “I still feel like I have so much more to do and so much more to prove. To the point of competing, I guess, with myself or with some invisible being just ahead of me, I don’t feel any impact yet. And a lot of that comes with time.”

Rae hasn’t made any announcements about the launch of her new company yet.

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