Curtis “50 Cent” Jackson isn’t here for the cover art design on Pop Smoke‘s forthcoming album “Shoot for the Stars, Aim for the Moon.”
When 20-year-old rapper Pop Smoke was killed in February at his home in Los Angeles, his official studio album had not yet been released. Now his label Victor Victor Worldwide is preparing to drop his album on Friday, July 3. Many celebrities and fans have been anxiously waiting for the release, so imagine their surprise when they recently saw the cover art that some fans described as the “worst album cover ever.”
The album cover, which was created by Louis Vuitton artistic director Virgil Abloh, has received a lot of backlash from 50 Cent. The 44-year-old G-Unit mogul took to Instagram to voice his frustration about Virgil’s work. 50 Cent posted a side-by-side image of Pop Smoke and Virgil Abloh. In his caption, he wrote: “Hey Virgil we need new album art, they ain’t going for this bullshit. Love ya work let’s get to it. 🤔Steven i told you this sh-t was 😡eww let get it right!”
Many fans gravitated toward the image and expressed the idea that they also did not like the album artwork. One user wrote: “😂😂😂😂😂Worst album cover ever,” followed by another that said,”Pop Smoke didn’t die for this trash a-s album cover.”
Steven Victor, the head of Pop Smoke’s label Victor Victor Worldwide, revealed in a now-deleted June 30 Instagram post that the album cover was going to be changed, explaining that Pop Smoke would have listened to his fans.
He wrote: “As pop’s label & as his friends/family, it is our obligation to bring his vision to life he wanted virgil to lead creative, we fulfilled his wishes however, unfortunately, he’s not here to give his final approval his fans, are.” He added: “you know why you love pop your voices are loud and clear he loved his fans and listened to his fans pop and us at victor victor h e a r d you l o u d and clear – changes will be made see you July 3rd 2020.”
Virgil Abloh has yet to address the backlash.