Snoop Dogg is now officially in the wine business after he struck a multiyear partnership with Australian wine brand 19 Crimes, whose parent company is Treasury Wine Estates.
The new product is called “Snoop Cali Red,” and, according to The Drink Business, it’s a blend of 65 percent petite syrah, 30 percent zinfandel and 5 percent merlot. It will go for $12 a bottle when it’s released this summer.
The name 19 Crimes is inspired by “the convicts turned colonists that built Australia,” as explained in a press release. Snoop said that he’s eager to share his wine with consumers as well as personal supporters.
“I’ve been a fan of this wine, and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans,” he said in a statement.
Treasury Wine marketing vice president John Wardley also released a statement, saying the veteran rapper is the ideal person to team up with, based on his history of going against popular opinion.
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes’ ‘Snoop Cali Red,'” Wardley stated. “Snoop embodies the spirit of 19 Crimes rule breaking culture, creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
In related news, people have been playing Snoop’s 1994 single “Gin and Juice” a lot after a remix of it practically went viral.
A new rendition of the song was released by a TikTok user last week affected by the current outbreak’s stay-at-home mandates. In the lyrics, the creator admitted to being extremely bored while indoors.
“With so much drama in CDC, it’s kind of hard being B-O-R-E-D / But I, somehow, some way, keep coming up with random ass s–t just to get me through the day / May I post a lil’ something on IG and make a few friends as I breeze through / Two in the morning and my Xbox still jumping ’cause my mama ain’t home,” the TikTok user raps.