‘Let the Search Begin’: Rap-A-Lot CEO J. Prince Threatens Those Responsible For Using His Company Logo on Illegal Pills

J. Prince, the founder of Rap-A-Lot Records in Houston, Texas, has achieved a lot of respect both in and out of the music industry. And when he talks people often listen.

Like when the rapper YBN Almighty Jay was beaten and robbed in the Bronx, New York, for his Rap-A-Lot chain earlier this year, Prince put out the word to Bronx natives like Fat Joe and Cardi B and had the chain in his possession soon afterward.

This time, the 54-year-old put out another call, and it’s related to illegal pills being distributed throughout Houston that have the Rap-A-Lot Records logo on it.

Prince posted an Instagram message on Wednesday about the pills and had some harsh words for whoever is making them.

“All of my adulthood life I had to avoid being set up by law enforcement and the streets. I vowed with an oath to God in my early 20’s to never contribute to this aspect of the game anymore in my lifetime,” he wrote. “So, you can only imagine how I’m feeling about this violation that’s taking place in the streets of Houston with my brand @rapalotrecords on narcotic pills.”

Prince then wanted to know if law enforcement was trying to entrap him or if someone from the streets was trying to get him in trouble.

“I need to know if the police or the streets are behind this. Because it’s a violation,” he messaged. “If you are caught making, selling or using narcotics with my branding illegally imprinted on them, you’re in violation and will have bigger problems than just the police. Let the search begin Mob Ties family and friends, get at me with information!”

In the comments of Prince’s post, many sided with the music executive and encouraged him to go after the pill-makers.

“Business over everything take em down hard,” someone wrote.

“Man n—-s will do anything for some money!” another person commented. “@jprincerespect i hope u find out who this is! Thats total disrespect cuz u a good dude and i know u wouldnt vouch for this!”

@ jprincerespect Instagram

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top