Earlier this month, it was announced that Beyoncé relaunched her Ivy Park Athleisure wear company with Adidas after buying out TopShop, which now makes her the sole owner.
On Thursday she shared four ads that show some of the new designs, and, in typical Bey fashion, she went all out.
The first promo comes in the form of a video that shows Beyoncé and husband Jay-Z whooping it up with Grambling State University’s marching band and dance team. The video piggybacks on the same HBCU concept that Bey used for her 2018 Coachella performance.
The entire clip is an eye-catching array of colors with plenty of celebratory dancing, and it’s been reported the singer connected with the band and dancers just last weekend.
In the next ad, the “Homecoming” creator posted a photo of herself lying down in the middle of a floor full of sneakers while she sports a red Adidas one-piece.
She also shared a clip of herself getting her hair done and captioned that post: “Oohweebeebeefreakydeakythinkmeseeshepinkbikinirockthatkufidyethatshikinefertitiedgeskink.”
In the last ad, the iconic singer stands next to a sea of Adidas footwear while striking a pose against a glass window.
Needless to say, all the posts went viral and have already racked up millions of views in less than a day. And at least one of Grambling’s students spoke about encountering Queen Bey and explained just what it was like.
“We practiced for a few hours and didn’t perform until 1 a.m.,” said dancer Alana Arvie. “Right before the performance, Beyoncé came back to where we got dressed and introduced herself and took pictures with us.”
“The experience was nothing but an incredible feeling,” she added. “To be able to hug her and interact with her was priceless.”
No word yet on when the collection will be available.
