The nation’s largest Black-owned bank is paying homage to the Black women who exemplify and exude all things #BlackGirlMagic.
Last month, OneUnited Bank introduced the Queen Visa Debit Card as part of its Royalty #WearYourCrown Campaign celebrating “a new generation of Queens in America who are claiming their thrones,” according to a press release.
OneUnited Bank introduced the card last month to celebrating Black women leaving their mark on the world. (Photo by OneUnitedBank)
The new campaign also coincided with Women’s History Month and was meant to boost awareness of the #BankBlack and #BuyBlack Movements. It comes just one month after the bank introduced its King Visa Debit card for Black History Month.
“We agree with Maya Angelou,” OneUnited president and COO Teri Williams said in a statement. “If you are always trying to be normal you will never know how amazing you can be. We encourage the Black community to celebrate the amazing past, present and future Queens in our community.”
Through its campaign, the bank is paying respects to successful Black women from various career fields from educators to scientists and entertainers to activists who are leaving their mark on the world. Some wonderful Black women figures who deserve to be noted include the late, great “Queen of Soul” Aretha Franklin, Nobel laureate and author Toni Morrison, Harriet Tubman, Oprah Winfrey and the “Queen Bee” herself, Beyonce Knowles.
OneUnited Bank said it supports its community by “promoting financial literacy and offering affordable financial services” and said its campaign is intended to recognize revolutionary Black women who are making a difference in their communities and beyond.
Black women have also been showing out when it comes to launching their own businesses. According to the State of the Women-Owed Business Report, commissioned by American Express, there were 2.4 million African American women-owned businesses in 2018. Also, the report showed that between 2007 and 2018, the number of Black women-owned firms surged a whopping 164 percent.
“Rise up new Kings and Queens with power and conviction!” a promo for the banks Royalty Campaign reads. “It’s time to unleash the King and Queen in you. Show the world that royalty is in our DNA! Show the world that #BlackMoneyMatters.”
