Cardi B Goes Off On Critics After News Broke That She’s Trademarking ‘Okurrr’

Cardi B is making more money moves by trademarking her catchphrase “Okurrr,” but some criticized her for it, which she responded to.

Earlier this week, it was reported that Cardi filed an application with the United States Patent and Trademark Office through her company Washpoppin, Inc. She plans to use the phrase on shirts, hoodies, dresses, footwear, leggings, hats and caps, plus other pieces of clothing. The rapper also plans to use it on “paper goods, namely paper cups and posters.” 

Cardi B responded to those who criticized her for trademarking her catchphrase Okurr. (Photo: Getty Images, Axelle/Bauer-Griffin)

Clearly, ‘Okurrr’ has become part of Cardi’s brand, and she even used it in a Super Bowl commercial earlier this year, so some might say it makes total sense to trademark it. But not everyone saw it that way, so the Bronx native sent them a message.

“So you h–s is mad because I trademarked ‘Okurrr?’” she asked. “Let me tell you something, every time I go to a corporate meeting, these folks be like, ‘Oh my God, can we just please hear you say ‘Okurrr?’ Every time I go to a TV show, ‘Hey, hey, can you please teach me how to say ‘Okurrr?’”

“You think I ain’t gonna profit off this sh–?” added Cardi. “Bitch, white folks do it all the motherf–king time. You’re gonna be mad at me because I want to get some motherf–king money? I’m gonna secure all the f–king bags … It’s 2019 bitches. It’s a lot of ways to get rich. Y’all just got to get yourselves some business and stop minding motherf–king others.”

Fans chimed in.

“She wasn’t the first to say it but clearly she was the smartest and was the one to trademark it. Cant knock the hustle.”

“That was the smartest move she’s made,” wrote a second person. “I wish I had some stupid phrase that I made famous so I can cash these checks.”

Independent journalism doesn't fund itself.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top