New Poll Reveals Shocking Discovery About Americans’ Attitudes Toward Blackface

A new poll reveals nearly half of Americans are OK with or uncertain about whether or not blackface is acceptable.

The research was conducted by YouGov, an international Internet-based market research company, Feb. 2-5 amid the growing blackface scandals erupting in the U.S. government.

The poll questioned 1,500 Americans of across different races, genders and party lines. Those polled were asked, “Is it acceptable or unacceptable for a white person to wear blackface makeup?”

The slim majority of people found it unacceptable by 58 percent. However, 16 percent said wearing the makeup was acceptable and 26 percent felt unsure. In total 42 percent of Americans condone blackface or aren’t certain about their stance on the matter.

Still, the divide among political parties on blackface has a wide gap.

The majority of Republicans said they were fine with blackface with 29 percent as opposed to only 6 percent of Democrats coming to that same conclusion. Eighty-one percent of Democrats found wearing blackface was outright unacceptable compared to 44 percent of Republicans who shared that feeling. Twenty-seven percent of Republicans were unsure about their feelings on it while 14 percent of Democrats weren’t certain.

The poll’s results come on the heels of blackface controversies involving Democratic Virginia Gov. Ralph Northam, who recently recanted his apology that he was photographed in a medical school yearbook wearing blackface in 1984.

Among poll takers, 70 percent of Americans heard about Northam’s controversy while 31 percent said they hadn’t heard a thing. Roughly the same number of Democrats and Republicans said they’d heard about Northam with 75 percent of Dems ticking off that option and 74 percent of Republicans reporting the same. Just 25 percent of Democrats said they hadn’t heard about the governor in the news lately compared to 26 percent of Republicans.

Additionally, the state’s Attorney General Mark Herring admitted he wore “brown makeup” for a 1980 costume party in an effort to look like a rapper.

And since then, Republican Florida Rep. Anthony Sabatini faced calls for him to resign after a photo surfaced of him wearing blackface. However, he has refused to step down from his role, deeming the look an “immature high school prank” between friends that was “decontextualized.”

 

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top