In today’s world of internet driven self-promotion, most would probably think they’ve seen all the marketing ploys, but those people should think again.
It was to bring attention to her new single “Black Hypocrisy,” which deals with the issue of colorism. Spice also released a video for the song, which she performs in her natural, melanin-rich skin tone.
“I get hate from my own race yes that’s a fact / ‘Cause the same Black people dem say I’m too Black / And if you bleach out you skin dem same one come a chat,” she says in the song.
Earlier this week, the Jamaica born-artist posted a photo of herself that not only showed herself far lighter, but she also sported waist length blonde hair and blue eyes.
A lot of folks fell for it too and accused Spice of hating her race, plus, following people like fellow dancehall artist Vybz Kartel who bleached his skin a while ago.
But now all of those negative comments have turned to positive ones, and folks have praised Spice for addressing the colorism issue in such a creative way.
“Beautifully done,” one person wrote.
“I’ll say salute to you, Grace Hamilton. “You have done a wonderful job,” wrote another, using Spice’s real name.
“This is gonna make such a difference to little dark skin Black girls,” a third person commented. “Like most Black dark skin women, I too have been exposed to colorism by my own people.”
Right now Spice’s new mixtape “Captured” is No.1 on the reggae charts. You can watch her “Black Hypocrisy” video below.