50 Cent just scored a massive deal with Starz for an estimated $150 million, and it’s being called one of the biggest deals in the history of cable television for an executive producer.
According to Variety, the rapper signed a four year deal with the Cable network and will develop new projects under his G-Unit Film & Television company.
All of this comes from the success of “Power,” which 50 executive produces and has become Starz’s most watched program in its history. The network has committed to developing three more series with the New York native, and they gave him his own development executive, as well as a pool of funds to get G-Unit projects off the ground.
“When I sat down with Chris [Albrecht, Starz CEO] and walked him through my plans for G-Unit Film & Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history,” said 50 in a statement.
“I am excited to announce that we’ve made that partnership between myself, G-Unit Film & Television and Starz/Lionsgate, and we will continue our proven track record of breaking records and delivering unique content for audiences around the world,” he added.
Before the new deal, the 43-year old was already working on two new shows for Starz, “Black Family Mafia,” which will follow the story of convicted drug kingpin Demetrius “Big Meech” Flenory and “Vanguard,” a series about an ex-Navy Seal who has to face his gangster past in Los Angeles.
Starz’s CEO Chris Albrecht said he secured the deal with 50 because he feels the rapper knows how to find exciting content.
“Both on screen and off, Curtis has proven that he can deliver content that our viewers want to watch,” said Albrecht. “He is the real deal, and we have given him a real deal, with what I believe to be among the most significant deals to date for an executive producer in premium television. We’re pleased to expand our relationship and consider this the beginning of many new and exciting ventures to come.”
