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‘Basketball Wives’ Reportedly Severs Ties with Production Company, Are Ratings to Blame?

Basketball Wives” has reportedly severed ties with the production company that was behind it for the past several seasons.

Sources told the Jasmine Brand Tuesday, Sept. 25, that Shed Media will no longer produce the VH1 reality series. But the reason for that change is unknown.

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“I’m not sure how this will affect next season,” the source said, noting the cast is aware of the change with the production company.

Meanwhile, Shed Media, which is a Warner Brothers Entertainment Company, still lists “Basketball Wives” as a part of its featured programs on its website.

The company also produces other reality shows including fellow VH1 series “Hollywood Exes” and “Baller Wives,” and Bravo’s “The Real Housewives of New York City.”

“Established as one of America’s most prolific media companies, the studio boasts a successful slate of Emmy®-winning series showcasing a diverse portfolio of unscripted formats across a variety of leading network and cable destinations,” Shed Media’s about page reads.

“Basketball Wives” wrapped its seventh season earlier this month with an epic finale that saw Malaysia Pargo throw a table at Jennifer Williams after she got fed up with Williams failing to take ownership of some negative comments she made. That same issue found Williams in hot water with fellow cast member Shaunie O’Neal, who also executive produces the series.

Last year in the spring, Deadline reported the show nabbed its highest ratings during its sixth season premiere. It had a 1.83 live and same-day rating among the 18-49 demographic, which surpassed the season 5 premiere threefold. It was also a series high rating as 2.6 million viewers watched the program. However, the ratings took a dive in the latest season, with episode 12 having some of the lowest ratings of the series since season 2. During that show, which saw Williams focusing on her love life and Ogom “O.G.” Chijindu trying to get her boyfriend to commit, ShowbuzzDaily reported viewership dropped by 904,000.

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