Fashion Nova Accused of Stealing Designs: ‘Stop Stealing From the African-American Community’

Cardi B, Tamar Braxton and Cassie are just some of the celebrities who’ve helped make Fashion Nova one of the most visible clothing brands on the Internet. But has the company been stealing its designs?

Jai Nice, who’s a designer, taste-maker and owner of the online store Kloset Envy said yes, and she told her 1.4 million Instagram followers about it.

Not only that, she accused Fashion Nova of buying one of her hoodies, stealing ideas from it, then sending it back for a refund. Nice also posted a video of herself opening the returned package and blasted the company, as well as it’s founder Richard Saghian.

Plus, she got a shot of the returned label, which showed Fashion Nova’s shipping department.  

“Stop stealing from the African-American community @fashionnova,” wrote Nice. “Richard, idgaf how much y’all paying people to promo y’all cheap ass shit. Did you forget y’all just had one of the managers buy from @klosetenvy under another name just to get the sample, to remake it. Y’all to cheap to add the hood on it. SMFH”

jai Nice Blasts Fashion Nova

Instagram

“Then y’all got sloppy and returned it back from the shipping department,” she added. “The f–kin’ nerve to buy and return. I’m not refunding shit. I’m sending it right back to y’all. Since y’all wanna play, I’m gonna post y’all employee whole name and address y’all bought it under … This ain’t the first or the last time that he think it’s cools to keep f–kin’ with the community.”

Nice then posted a photo of the hoodie that she accused Fashion Nova and others of stealing and called Saghian a culture vulture. She also accused the brand of trying to shut down other companies for personal reasons.

“Don’t come talking no sh–,” she wrote. “This was designed last year October before anyone had it. No one started making this hoodie until I released it, let’s get that straight. This took four samples to get it right [for] the perfect fit and to make sure the sleeve stay puffy.”

“@Fashionnovayou make enough money, you culture vulture,” added Nice. “You need to stop before I start dropping the real tea how you telling manufacturers to not work with certain companies because you don’t like them, and how you wanna put other companies outta business. Stop f–king with the Black community. You ain’t gonna keep getting away with this sh–.”

https://www.instagram.com/p/BllOqPrA83P/?utm_source=ig_embed

The way it appears, Fashion Nova responded and posted a photo of Cassie. “Throwing shade,” the post reads. “Have you shopped Cassie’s Picks yet?”

https://www.instagram.com/p/BllPDVJhsrH/?utm_source=ig_embed

Nice then shot back and Fashion Nova blocked her.

“I ain’t gotta throw shade, dumbass Fashion Nova. Don’t play with me. Keep thinking it’s cute and funny. Richard, you’re a culture vulture like I said.”

From here, we’ll have to see if this beef heads to court or stays on social media.

https://www.instagram.com/p/BllMmKgAvcp/?utm_source=ig_embed

https://www.instagram.com/p/BllUFseAo2z/?utm_source=ig_embed

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top