21 Savage has been making a lot of noise in the music industry over the past year or so, and the chatter has only gotten louder since his “Issa Album” dropped in 2017. His public and much talked about relationship with Amber Rose hasn’t hurt his popularity either.
But these days, the Atlanta rapper is getting attention for doing something other than making music and dating Ms. Rose, and he’s trying to change the stereotype that surrounds how rappers and young Black people spend money.
Just last month, 21’s manager Stone Mound Meezy said his artist will make a big change in terms of his spending habits and appearance.
“21 Savage no longer wears jewelry,” wrote Meezy. “[He’s] buying houses, investing in businesses. Crypto and youth startups is what he wanna make cool for young rappers to do.”
On top of that, Savage partnered with the organization “Get Schooled” to teach young people how banks operate, and he started an initiative called the “21 Savage Bank Account Campaign,” which he recently talked about.
“My biggest record to date is called ‘Bank Account,'” he stated. “It’s ironic because growing up in Atlanta, I knew almost nothing about bank accounts. Now that I do have money in my bank account, I want to help kids with a background similar to mine to get smart about their money.”
In addition, Twenty-one people who participate in the campaign between the ages of 14-19, will be eligible to receive $1,000 through Savage’s Leading by Example Foundation, and the money will be used to open first bank accounts.
Plus, The Get Schooled organization said they’re thrilled to partner with the rapper, and he’s the perfect person to talk to young folks about financial literacy, based on how hot of an artist he is.
“We are excited to partner with 21 Savage, whose authentic voice on this issue along with his incredible reach can have a meaningful impact on tens of thousands of young people.”
So far, people like Jermaine Dupri have praised the Atlanta rhymer for trying to make entrepreneurship, investing and financial literacy cool to the younger ones. But perhaps surprisingly, there was at least one person in DJ Akademiks who didn’t like Savage’s new game plan, and it angered the Los Angeles rapper Nipsey Hussle.
“They said recently that 21 Savage said that he stopped buying jewelry and he gon’ spend his money on investing. You know, that’s a powerful message,” said Nipsey in a recent interview. “Akademiks criticized him and said ‘I don’t want to hear nothing but killing, and I’m about to kill the cops,’ and he like ‘I don’t want to hear that from 21 Savage.'”
“That sh– right there get you f—ed up,” he added. “And we supposed to f–k n—-s up for that, period. “It ain’t supposed to be understanding. We supposed to catch you at ComplexCon or where ever you at, and we supposed to spank you for that. And you supposed to learn ‘I was wrong.'”
On Tuesday (March 13), 21 performed his “Bank Account” song on “The Ellen DeGeneres Show” and afterward presented a $21,000 check to help get the campaign going.
21 Savage no longer wears jewelry …. buying houses .. investing in businesses …. crypto & youth start ups is what he wanna make cool for young rappers to do
— Stone Mound Meezy (@Megameezy1) February 26, 2018
Lead by example ….
— Stone Mound Meezy (@Megameezy1) February 26, 2018
