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H&M Slammed as Racist for Ad Featuring Black Boy In ‘Coolest Monkey’ Hoodie


H&M has pulled the offending hoodie from its website. (Marco Verch)

Swedish fashion brand H&M has apologized after outrage poured out surrounding an ad many deemed racist. The retail company was selling a children’s hoodie modeled by a Black boy which read, “Coolest Monkey In the Jungle.”

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” H&M spokeswoman Anna Eriksson told CNN Money Monday, Jan. 8.

The controversy erupted Sunday night when Twitter users sounded off on the apparel, which was sold on the retailer’s UK and US websites.

Several had called for a boycott of the company.

Yet others didn’t see an issue.

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And some weren’t backing up the boycott, either.

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