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H&M Slammed as Racist for Ad Featuring Black Boy In ‘Coolest Monkey’ Hoodie

Posted byBy Kiersten Willis | Published on: CommentsComments (0)
H&M

H&M has pulled the offending hoodie from its website. (Marco Verch)

Swedish fashion brand H&M has apologized after outrage poured out surrounding an ad many deemed racist. The retail company was selling a children’s hoodie modeled by a Black boy which read, “Coolest Monkey In the Jungle.”

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” H&M spokeswoman Anna Eriksson told CNN Money Monday, Jan. 8.

The controversy erupted Sunday night when Twitter users sounded off on the apparel, which was sold on the retailer’s UK and US websites.

https://twitter.com/Mamasita_96/status/950228212411457536

Several had called for a boycott of the company.

Yet others didn’t see an issue.

Other Racist Fashion Pieces Like H&M

European Fashion Company Tries to Pass Off Racist Black Face Symbol as Penguin Inspired, Sparks Outrage

Are Bans on Leggings Sexist and Racist? One Maryland Mother Thinks So

Gap Apologizes for Arguably Racist Ad Where Black Girl Is Used as Armrest

https://twitter.com/ALLIESOPHIALOV1/status/950265360409944065

And some weren’t backing up the boycott, either.

https://twitter.com/IzayaDaGod/status/950364910256566273

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