H&M has pulled the offending hoodie from its website. (Marco Verch)
Swedish fashion brand H&M has apologized after outrage poured out surrounding an ad many deemed racist. The retail company was selling a children’s hoodie modeled by a Black boy which read, “Coolest Monkey In the Jungle.”
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” H&M spokeswoman Anna Eriksson told CNN Money Monday, Jan. 8.
The controversy erupted Sunday night when Twitter users sounded off on the apparel, which was sold on the retailer’s UK and US websites.
https://twitter.com/Mamasita_96/status/950228212411457536
What fresh hell is this…
Oh but it's a cute hoodie. Nah. You ain't gonna have a little black boy modeling this when Trayvon and Tamir's killers are free. And racist out here still calling black folks "porch monkeys". Shame on @hm Why representation matters… #hireblackfolks https://t.co/miUXD7x8dY
— Ria (@mamanerd22) January 8, 2018
.@hm this is inappropriate, offensive, and racist. Why is the white kid "a jungle survivor" and the black kid the "coolest monkey in the jungle"? How do you think this is okay? REMOVE this and the clothing piece. This is completely distasteful! #racist #hm https://t.co/uati7eI0Io pic.twitter.com/WSF9Wiksio
— Selene (@ArianelaSelene) January 8, 2018
It’s 2018 and all H&M can do is be racist!!! @hm you can do better. pic.twitter.com/It6xS4yRt0
— ★Ms.Kiyiekah♤ (@RawkinsLizzie) January 8, 2018
Several had called for a boycott of the company.
BOYCOTT @hm! Whose with me? @hmusa What universe do you live in that makes it okay to flaunt your racist ways in such an epic portion. I demand you remove this ad! This child is precious and should be treated as such! #boycottH&M #racists #coolestmonkeyinthejungle #notonmywatch pic.twitter.com/eY4f7nKxvi
— Alexandra Foucard (@AFoucard) January 8, 2018
Smh coolest monkey yeah? Boycott @hm with their racist views. Not spending no money with you. #boycottHandM pic.twitter.com/g6Qz3bMxzn
— Awf_1nation (@Awf_1nation) January 8, 2018
Boycott all kind of production by #H&M Ethiopians must demand the companies March out from z country with one way Ticket. #BlackLives & #BlackRespectMatters @OromiaMedia @ESATtv @addisstandard company who see black as a monkey in 21st century shouldn’t exist in African continent https://t.co/ABMS4LmLgN
— Asnaketch Woldetensa (@AWoldetensa) January 8, 2018
Goodbye @hm. You will never see a dime of my money. #boycott pic.twitter.com/Oe9F3OcJnr
— Shayla Hale (@Shayla_Hale) January 8, 2018
Yet others didn’t see an issue.
Other Racist Fashion Pieces Like H&M
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https://twitter.com/ALLIESOPHIALOV1/status/950265360409944065
You’re just interpreting it as something racist when it’s just modelling, this is what’s wrong with people like you, take offence when something is done with no harming intention
— Kwame (@jkwjohn1) January 7, 2018
People who see this as racist are calling the kid a monkey. If you’re matching the monkey connotation to the child then surely you’re calling him a monkey.
I see a lovely black boy. And a cute little monkey jumper. Anyone see anything else?
— 💄 (@Shnapped) January 7, 2018
And some weren’t backing up the boycott, either.
https://twitter.com/IzayaDaGod/status/950364910256566273
Y'all think imma Boycott H&M ? Lol pic.twitter.com/oVYBkFedh5
— Big Moko 🇱🇷 (@365imfly) January 8, 2018
Y'all can boycott H&M all day. I might finally not have to stand in long lines when I go give them my coins.
— Pick Misha (@juiceboxmisha) January 8, 2018
