Mugabe’s Son Has a New Venture — A High Priced Clothing Line

Mugabe's Son

Robert Mugabe Jr., (right) and his brother Chatunga also launched an entertainment company called TripLife. (Image courtesy of New Zimbbabwe.com)

The son of former Zimbabwean president Robert Mugabe is trying his hand in the fashion industry.

Robert Mugabe, Jr. recently launched his own clothing line dubbed “xGx,” which the 25-year-old said he hopes “will be competitive on the international scene,” News 24 reported. The arrival of the new label comes just weeks after his father was pushed from power on Nov. 21.

The apparels will cost you a pretty penny, however. The line currently sells men’s and women’ T-shirts, priced at $300 and $250 respectively, according to The Zimbabwe Daily News. The exorbitant pricing comes as no surprise though, as Mugabe and his family are known for their lavish, expensive taste in fashion.

“God bless the hustle #prosperity … magnificent dreams, keep it 100 percent. Meditate,” he wrote in an Instagram post. “#xGX #Godwork.”

The clothing line is the latest venture for the younger Mugabe, as he and his brother, Chutunga, have also launched a promotions company called TripLife. The duo is known for their wild partying.

“For several weeks and without knowledge of the impending military takeover, Robert Jr., and Chatunga have been meticulously planning the lavish for their entertainment company,” South African newspaper The Citizen confirmed. “The company focuses on event promotion, club launches and bringing international and local artists to Zimbabwe and South Africa.”

As for the new clothing business, the young men have been sporting their expensive threads on social media, where they both have large followings.

Would you shell out $300 for one of their tees?

 

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top