Rihanna was named Puma’s creative director and global ambassador in 2014. (Dimitrios Kambouris/Getty Images for FENTY PUMA by Rihanna)
Rihanna has never been shy about embracing her curves, and it seems that has inspired her latest collection. Her Fenty x Puma line continues to grow and she recently debuted the “Fenty University” collection for fall 2018. It’s filled with crop tops and pleat pants that go well with her self-described “fluctuating body type.”
“I actually have had the pleasure of a fluctuating body type, where one day I can literally fit into something that is bodycon, and then the next day — the next week — I need something oversized,” she dished to The Cut Friday, Oct. 13 during a pep rally launching F.U. “I need a little crop here and a high-waist there to hide that part, you know?
“I really pay attention every day when I go into the closet about what’s working for my body that morning. I feel like that’s how everyone should go after fashion, because it’s an individual thing. And then, if you take it further, it’s like: What week are you having? You having a skinny week? You having a fat week? Are we doing arms this week? We doing legs this week? We doing oversized?
https://www.instagram.com/p/BaAvPljjJB6/?hl=en&taken-by=badgalriri
“I love to play with silhouettes as well, but I think it’s important to make sure that you wear the thing that works for your body the best, and that’s flattering.”
Rihanna’s Business Empire
Rihanna Rides Into New York Fashion Week Like a Rock Star
With Fenty Beauty, Rihanna Joins Growing Group of Black Women Launching Makeup Lines
Rihanna’s Fenty Beauty Will Have All Skin Tones Looking Flawless
Something else that’s flattering is the success of her Puma collaboration. It started as a collection of footwear in 2015 and grew into three installments of Puma Suede creepers. Now, Fenty x Puma has blossomed into a line that includes enough apparel to complete your wardrobe.
The ready-to-wear Fenty University debuted at a pop-up shop in New York City, Friday, inspired by collegiate wear — hence the name. It follows a May report from Billboard magazine that Puma’s net income grew by 92 percent in the first quarter and the second quarter saw a 16 percent growth in sales, according to WWD. And that’s all since Rih has been on board.
