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Jordan Peele’s Directorial Debut, ‘Get Out,’ So Far Is 2017’s Most Profitable Film

Daniel Kaluuya’s portrayal of Chris in “the sunken place” is now referenced throughout social media.

After opening at the top spot in February, Jordan Peele’s racial thriller “Get Out” is the most profitable movie of 2017 so far.

The movie starring Daniel Kaluuya and Allison Williams earned $33.4 million opening weekend and The Wrap reported it has earned a 630-percent return on investment.

With a $4.5 million budget and an estimated $30 million in marketing costs, “Get Out” had a stellar ROI on its $252-million global gross. Such factors were used in tabulating the 25 best-performing movies of the year. As a result, second-place “Split,” which was developed by the same production company as “Get Out,” had a 610-percent ROI. Meanwhile, the top grossing movie of 2017, “Beauty and the Beast,” is a distant third with an ROI of more than 400 percent.

“Get Out,” a satirical horror film, which follows Chris, a Black man, as he meets his white girlfriend’s family for the first time, can credit its success in part to social media buzz and word-of-mouth testimonials. The film is still a huge hit online, with key scenes being the basis for GIFs galore.





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