Michael Jordan’s 2016 Shoe Earnings Was Greater Than LeBron, Durant, and Kobe Combined

Michael Jordan (left) can thank his Air Jordan for his huge Nike sales over LeBron James. (Streeter Lecka/Getty Images)

Although LeBron James’ Cleveland Cavaliers lost the 2017 NBA Finals, the small forward can take solace in knowing he brought in the most moolah among current ballers with a shoe deal.

The only thing is, he’s nowhere close to retired Chicago Bulls shooting guard Michael Jordan’s earnings.

James’ Nike deal brought in $32 million in the last year, Forbes estimates. His endorsement began when he entered the NBA in 2003, which had an eventual $100 million payout over seven years — the biggest shoe deal to be given to a rookie.

Yet Jordan’s $110 million earnings, thanks to Air Jordan revenues reaching $2.8 billion in the 2016 fiscal year, makes James’ $32 million look paltry. A combination of payouts from current top-earning NBA players — Kevin Durant’s $25 million from Nike, James Harden’s $14 million with Adidas, Stephen Curry’s $12 million with Under Armour, Derrick Rose’s $11 million with Adidas and James’ income — doesn’t break the $100 million mark.

Such high earnings make LaVar Ball’s push for his basketball-playing sons to go their own way with the Big Baller Brand even more significant, as Uproxx reported James and Durant make almost equal amounts from playing ball as they do from shoe deals. Ball’s three sons have yet to enter the NBA, although Lonzo Ball is considered a top prospect for the draft.

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top