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Stephon Marbury Unfazed by Backlash After ‘Jordan Has Been Robbing the Hood’ Comment, Relaunches $15 Sneaker

stephon-marbury (1)It’s been years since Stephon Marbury faced Michael Jordan on the basketball court, but the former NBA star is ready to take on the basketball legend again–this time off the court.

Marbury is relaunching his once-popular bargain sneaker line, Starbury. As he gears up for re-entry into the sneaker market, he plans to take a piece of the Air Jordan pie.

Marbury has taken to social media to promote his sneakers and in the process lambaste his competitors for overpricing their products. Particularly frustrating for the former Boston Celtics player is the phenomenon of the Jordan sneaker.

The massively popular shoe tends to run at $200 a pop, but Marbury claims the shoe is only made for $5 at the same factories in China that manufacture his $15 Starburys—a fact he finds particularly criminal, knowing many young people who desire the shoe can’t afford them. When the ability to purchase the shoe is out of reach, some resort to stealing or even killing for them.

“Jordan has been robbing the hood,” Marbury tweeted on October 3. “Kids dying for shoes and the only face this dude makes is ‘I don’t care.’ The time will change!”

Marbury pledges to be that change. “Someone has to step up in our culture for our culture. Why not it be me?” he tweeted to a fan.

In another tweet, the point guard calls Jordan “greedy,” and later, places part of the blame on the consumers who “are so caught up in the greatness of his play that they lost their way.” He also points to Lebron James as a “follower” who contributes to the problem by selling high-priced sneakers.

Marbury originally launched the Starbury sneaker brand in 2006 in partnership with retailer Steve & Barry’s. The budget-friendly shoe found success initially but suffered a setback when Steve & Barry’s shut down its stores in 2009 after going bankrupt.

Since then, Marbury has spent time playing for the China Basketball Association and growing his brand overseas. But now he says the time is right to come back to the United States.

In the days since calling out Jordan, Marbury has received a fair share of backlash from Twitter fans who call him a “hater,” but he remains unfazed, tweeting, “The truth defends itself.” Marbury has been teasing new sneaker designs on Instagram, positioning himself as a man of the people, and gaining support from fans worldwide. “I’m just trying to create access for all people,” Marbury says. With a price point that’s less than $20, his Starbury sneakers are affordable enough to do just that.

What people are saying

12 thoughts on “Stephon Marbury Unfazed by Backlash After ‘Jordan Has Been Robbing the Hood’ Comment, Relaunches $15 Sneaker

  1. Jloll Fslh says:

    Excellent, Marbury is exactly right. Jordan is just a culpable as Fortune 500 companies that use children as child labor and claim it is their right to do so.

  2. Forget about Michael Jordan, the real issue here is why so many (not all) within the black community feel like they need a $200 pair of sneakers to feel important??? Michael Jordan is snake however, no one is forcing hordes of black people to stand in line for hours to give Mr Jordan their hard earned money!!! My fellow black brothers and sister should realize that your descendants of kings and queens who at one time ruled the earth, that is what you special NOT what your wearing or driving. Pride from within feels better than any sneaker ever will.

  3. u cant just say no to the genocidal marinade…it is a process, you have to gradually pull back…different breaking points for each

  4. I like his quote:truth needs no defense. He is 100% right.

  5. Isaac Myhrum says:

    One way to benefit urban communities would be to move Starbury shoes assembly to urban communities and provide living wage jobs. Charge $50 for the shoe and make a real impact.

  6. I'm sorry but the cost basis on Manufacturing and labor alone would drive these shoes closer to $100 price point if made here in the USA. Which creates for too much potential for failure if they don't sell, AND makes then unattainable for his core target consumer.
    What he's doing WILL make a REAL impact on the moral of young kids and their parents. Maybe that will ignite them to strive for more and become job creators? At least he's providing a spark.

  7. These people your calling dumb asses that buy these shoes are children you moron

  8. Richard Huff says:

    Where do they get money for these shoes you effing moron?

  9. Isaac Myhrum says:

    Ross Veckey II Good points. I just think this is an opportunity for a very influencial person to be a job creator today and make a tangible difference in the communities he cares about.

  10. I would like to know what percentage of the money goes to Jordan.

  11. Dissenting Justice I beg to differ the million dollar home is important because it is an ASSET! The $200 pair of Jordan sneakers is most definitely NOT an asset. In addition, the million dollar is a tool to build wealth where as sneakers and cars do not build wealth. Finally, the fact you would even compare the two is sad and glaring example of problems we face in the black community.

  12. Marbury is right. Plus, I cannot support anyone who profits from Black folks going to prison. Those people get the title of "coon" And over the years Michael Jordan has shown himself to be just that.

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