Gone Too Soon: 10 Iconic Black Stars Who Passed Away Before the Age of 30

Tupac Shakur

In 1996, Shakur was killed in a drive-by shooting at the age of 25. Many people still remember Shakur as one of the greatest rappers and one of hip-hop’s most important pioneers. In addition to being an iconic rapper, Shakur was also a prominent activist and was known to speak out on topics that many other hip-hop stars of the time remained tight-lipped about.

The Notorious B.I.G.

The Notorious B.I.G., whose real name is Chris Wallace, was fatally shot in 1997 while he was in California to promote an upcoming album. He was a serious force to reckon with in the rap world and continues to influence many hip-hop stars today.

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top