7 Items Exposing Hollywood’s Obsession with Promoting Light-Skinned Black Characters

Hollywood has made little progress in the last century when it comes to colorism. Both dark- and light-skinned Blacks continue to be cast in roles that perpetuate color hierarchy or white supremacy in our communities.

Casting directors are in the habit of only — or mostly — hiring non-European actors and actresses with lighter skin tones because they assume that they will be more attractive to their largely ethnic-European audiences. Dark-skinned Black female actresses are especially negatively impacted by this.

Here are seven ways that Hollywood’s obsession with promoting light skin over dark skin is exposed.

 

black beauty collage

In Hollywood today, the biggest Black entertainers right now could probably all pass a brown paper bag test (Beyoncé, Rihanna, Halle Berry, Mariah Carey, Tyra Banks, Alicia Keys.) The best roles have mostly gone to lighter-skinned or multiracial actresses who fall within Eurocentric standards of beauty, including Berry, Dorothy Dandridge, Lena Horne, Diahann Carroll, Pam Grier, Shari Belafonte, Rae Dawn Chong, Cynda Williams, Rosario Dawson, Thandie Newton, Zoe Saldana, Rashida Jones and Paula Patton.

 

race lupita 1Only One Lupita

There has never been a Black actress of Lupita Nyong’o’s ebony skin tone to ascend to Hollywood’s A-list status.

The ABS Newsletter — Stories that matter, in your inbox.

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Latest from Atlanta Black Star

Back to top