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How Beats-Apple Deal May Be Key for LeBron James, Heat to Recruit Carmelo Anthony

Miami Heat superstar LeBron James made more than $30 million in cash and stock when Apple paid $3 billion for Beats Electronics, according to ESPN.

James took a small stake in Beats Electronics during its inception back in 2008, working closely with producers and company co-founders Jimmy Iovine and Dr. Dre to promote the company’s premium headphones.

For context, James is paid $19.1 million a year by the Heat to play basketball. So his Beats deal netted him more money this year than basketball.

The news was buried in a much bigger story about the future of the Heat. They are reportedly interested in signing Carmelo Anthony this summer, one of the most sought-after NBA stars.

To sign Anthony, who is a max contract player, James and the Heat’s other stars will have to renegotiate their contracts, potentially taking less money. James’ off-court endorsements and investments are doing so well that he might be willing to take less money.

So, in a weird way, Apple’s purchase of Beats could lead to the Heat getting Anthony, possibly creating a dynasty in the NBA.


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