12 Racist Logos You Didn’t Know Were Used by Popular Brands

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Negro Steel Wool

Negro – Magic Steel Wool

Arab website Kabobfest.com reports that this steel wool is manufactured by the German company Oscar Weil, which is owned by the German-Jewish Weil family. The Weils were disowned by the Nazis, but the company was returned to the family after WWII. The “Negro – Magic Steel Wool” logo is actually what a Lebanese importing company uses to market and sell the steel wool in the Middle East. This steel wool is apparently the Middle East’s No. 1 seller.

 

 

aunt jemima

Aunt Jemima

Aunt Jemima is arguably the most well-known and longest-lasting brand that used a racist caricature to market its product. When Charles Rutt and Charles G. Underwood created a self-rising flour in 1889, Rutt called it Aunt Jemima’s recipe after watching a minstrel show that featured a skit with a Southern mammy named Jemima. In 1989, Quaker Oats, which had purchased the Aunt Jemima Mill Co. in 1926, updated Jemima’s image to a modern African-American woman. But the name stayed.

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