Sadly and somewhat ironically, the skin bleaching epidemics that are prevalent in places like Jamaica and India are almost mainstream in many parts of Africa.
For example. The World Health Organization has reported that Nigerians are the highest users of such products: 77 percent of Nigerian women use the products on a regular basis. They are followed by Togo with 59 percent; South Africa with 35 percent; and Mali at 25 percent.
Psychologists say there are also underlying reasons why people bleach their skin – but low self-esteem and self-hate, are a common thread.
Entrenched in the minds of many Africans from a young age is the adage “if it’s white, it’s all right”, a belief that has chipped away at the self-esteem of millions.