Solange Knowles is putting her enviable taste in fashion to use. Beyonce’s younger sister, who has long been regarded as the more stylish of the two, has been appointed as the new art director and creative consultant for the athletic sports brand Puma.
Knowles announced her new gig via Facebook:
“After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new role as an Art Director for the iconic Puma!!!
“It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams.
” I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and Puma’s approach and philosophies.”
Knowles is expected to lend her creative talents specifically to Puma’s Women’s Lifestyle category.
