Pharrell’s new song “Happy” is uptempo and catchy enough to put someone in a good mood, but can it do it for 24 hours? Pharrell seems to think so. Always known for pushing creative boundaries, Pharell’s new “Happy” video is the first 24-hour long music visual. According to slate.com:
“If you’re having a bad day and have a few hours to spare, Pharrell Williams’ music video for ‘Happy”'(from the soundtrack of Despicable Me 2) will surely cheer you up. Touted as ‘the world’s first 24-hour music video,’ the fun, interactive film was conceived and directed by We Are From L.A. and produced by Iconoclast. It allows you to switch between channels showcasing a different person (or persons) strutting and dancing towards the camera throughout the duration of the song. A mix of unknowns and the very famous appear, including Williams himself, Steve Carrell, Tyler the Creator, and Magic Johnson.
There are 4-hour, non-interactive segments of the video available on YouTube , but for the full effect, you need to head over to the site, and be happy.”
While it might be hard for anyone to stay “Happy” for a full 24 -hours, the video concept is definitely cool and worth watching in segments of course.
Check out one of the segments for the Pharrell “Happy” video below and download the song here.