9 Racist Ads, Commercials That Promote Negative Images of Black People

 

Earlier this year, Pepsi caused an uproar with a Mountain Dew campaign that seemingly endorsed the stereotype of the Black male criminal.

In the internet commercial a white women is assaulted by a goat.  Five Black men are shown in a police lineup beside the animal and the woman is asked, ‘Who did it?’

The commercial was created by rapper Tyler The Creator, who rejected claims the footage depicted Black men as criminals.

“Not only is it messing up opportunities for me, but also maybe opportunities for another young Black male who maybe looks up to me and wants to do that in the future,” he said.

 

NIVEA ADS

 

Nivea suggested Blacks needed to re-civilize themselves in a 2011 campaign for shaving cream. The promo showed a well-dressed and clean-shaven Black man throwing the head of a not-so clean-shaven Afro-wearing male.

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top