Earlier this year, Pepsi caused an uproar with a Mountain Dew campaign that seemingly endorsed the stereotype of the Black male criminal.
In the internet commercial a white women is assaulted by a goat. Five Black men are shown in a police lineup beside the animal and the woman is asked, ‘Who did it?’
The commercial was created by rapper Tyler The Creator, who rejected claims the footage depicted Black men as criminals.
“Not only is it messing up opportunities for me, but also maybe opportunities for another young Black male who maybe looks up to me and wants to do that in the future,” he said.
Nivea suggested Blacks needed to re-civilize themselves in a 2011 campaign for shaving cream. The promo showed a well-dressed and clean-shaven Black man throwing the head of a not-so clean-shaven Afro-wearing male.
