The music and tech businesses always seem to be highly consumed and influenced by Black people, but there is a major under representation of Black people at the top of these industries. Now Reverend Run is helping to change that. The Run DMC rapper has joined a team that includes DJ Steph Floss and B.O.B.’s Shawty Slim to launch a new social media app, VOWCH, aimed to help users discover up-and-coming artists. According to the VOWCH press team:
“VOWCH lets users create compact interactive packages about each of their interests with the option to include a photo, description and media – including music and video. VOWCH adds a competitive element, incentivizing users via a point system that rewards early adopters and those whose vowches drive the most interest. Users have the ability to capture points across multiple categories including music, tech, fashion, etc. VOWCH also allows users to share content via Facebook and Twitter feeds.”
“The easy-to-use app lets users create a post (i.e. a vowch) in seconds by simply typing in what you want to VOWCH for (brand of shoes, TV character, artist, etc.), then tapping on the appropriate category and choosing a cover photo (from your Camera app on iPhone or iPod touch, your photo album or Google Image) to represent the VOWCH. Give vowches more dimension by adding a YouTube video, song track, link or map. And consuming the content is as easy as swiping the screen on your iPhone or iPod touch.”
The social media and music application space are both very crowded arenas with virtually every major tech company trying to execute some kind of app. Just recently social media giant Twitter took a stab at the music business, but failed miserably and announced it will be shutting down.
VOWCH does seem like a nice innovative approach to the music-tech game, which hopefully will become a big deal.
For more info on VOWCH check them out here.