For the amount of influence that Black people have over the entertainment industry, it is always sad to see how few Black-controlled media outlets are out there. Diddy has taken a small step towards changing that today as he’s launched his new network: Revolt TV. According to billboard.com:
“Revolt TV is the latest brainchild of Combs (aka Diddy, P. Diddy, Puff Daddy), a serial entrepreneur who has found success in music as an executive and hip hop artist as well as in fashion, liquor, marketing and more, helping him accumulate a fortune that Forbes estimated in 2012 at $550 million.
“Now, seven years after he first conceived a new kind of all music channel, Combs is pouring tens of millions of that into launching a service aimed at 18 to 34 year olds – members of the Millennial generation – who consume more music than ever but not necessarily in traditional ways like listening to the radio or watching cable TV. In fact, they are the generation often described as “cord cutters,” because they haven’t rushed to subscribe to cable and often are more likely to view TV on a mobile phone or tablet computer than on the living room flat screen.”
Revolt has existed as a YouTube channel, with short entertaining content online, but now Diddy is ready to take it to the next level. Both Comcast and Time Warner have signed to carry Revolt TV on their networks, and are equally excited as they could potentially gain access to that coveted 18 to 35 demographic.
Revolt TV went live this evening and hopefully Diddy will find success with this new venture, as he has found with others in the past. Check out Diddy as he discusses Revolt TV on Hot 97 below.
