Transform black buying power into black wealth
As the largest socioeconomic institution in the community, the black church is central to economic development. There have been many “buy black” campaigns launched in our neighborhoods, but few of them have had the widespread support of the majority of black churches. If African-American congregations decided to spend 10 percent of their weekly expenditures with black-owned businesses and invest another small percentage in life insurance or other similar investment instruments – the economic and political power created by the community would transform it almost immediately.
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This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.
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