Waking up in a new Bugatti may be an idea that’s pondered more often these days due to Ace Hood’s hit song, “Bugatti,” but actually making this fantasy a reality would take $2.5 million—the price of the new Bugatti Veyron Grand Sport Vitesse.
Bugatti director of sales in the Americas, John Hill, visited CNBC to profile the new car and discus the business model. As expected, Hill says that the company does absolutely no advertising. The marketing strategy consists of special events and PR. He also mentions that they will take a car anywhere in the world to meet with a potential buyer once they’ve fit the Bugatti profile, for which the criteria I’d assume is having boatloads of money! What is also interesting, according to Mr. Hill, is that almost half of Bugatti owners choose to buy more than one.
As far as sales go, they only sell about 40-70 cars per year, making each owner part of an exclusive club. Of course you don’t have to move that many units when your product sells for $2.5 million.
My favorite fact of all? A set of tires is $35,000, which makes owning one these vehicles a fantasy for 99% of people.