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NCAA Severs Licensing Ties to EA Sports

The NCAA has ended its contract with EA Sports and will no longer allow the gaming company to use its logo and name in their video games. The college sports organization is currently involved in a lawsuit where they’re being accused of owing billions of dollars to former NCAA players for allowing their images and likenesses to be used by the gaming company.

“We are confident in our legal position regarding the use of our trademarks in video games,” the NCAA said in its statement. “But given the current business climate and costs of litigation, we determined participating in this game is not in the best interest of the NCAA. The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes.”

NCAA Football 2014 will be the last EA Sports game with the NCAA. The NCAA said their current contract, which expires June 2014, will be the last agreement.

“Member colleges and universities license their own trademarks and other intellectual property for the video game,” the NCAA said in a statement. “They will have to independently decide whether to continue those business arrangements in the future.”

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