Jay-Z has always been a trendsetter in music, pop culture and style, and he is doing so once again with his new song, Tom Ford.
The song from Jigga’s 12th studio album Magna Carta Holy Grail is a pulsating beat produced by Timbaland and has a chorus that continously calls out the fashion line by the premier designer. “I don’t pop mollies/I rock Tom Ford,” raps Jay.
Now of course, calling out brand-names has been common throughout Jay-Z’s career. Since his 1996 debut, he has been a known trendsetter who introduces hip-hop to luxury: Versace shades, Cristal Champagne, Maybach cars and now Tom Ford clothes.
As reported by huffingtonpost.com:
“Rap music has a history of fashion name-checking, be it Kanye West’s call-outs to Margiela, A$AP Rocky’s laundry list of designers in ‘Fashion Killa”or many other examples. This time around, it’s Tom Ford’s turn in the emcee’s spotlight, in a track on Jay-Z’s forthcoming album, “Magna Carta Holy Grail…”Jay gave Tom Ford a shoutout in his collaboration with Justin Timberlake on “Suit and Tie” earlier this year, and it seems Hov would like to stay in the designer’s good graces, as he’s now named an entire song after Ford. The refrain: “I don’t pop molly, I rock Tom Ford.” (Rough translation: Fashion is my fun club drug!)”
For those of you who have never heard of the designer Tom Ford, according to wikipedia.com:
“Thomas Carlyle “Tom” Ford (born August 27, 1961) is an American fashion designer and film director. He gained international fame for his turnaround of the Gucci fashion house and the creation of the Tom Ford label before directing the Oscar-nominated film A Single Man.”
Now of course this won’t be the last time Jay-Z introduces the hip-hop masses to a new level of luxury, and upgrades the hip-hop perception of cool.
But of course this does not come without risk. The masses love Hov because his story is one of someone that made it against all odds. It’s the story everyone wants to hear, the started from the bottom/underdog narrative.
The question is, has the underdog become the favorite and is he now rapping about things average guy can’t relate to?
Or will Jay continue be celebrated as the hustler that made it and who takes us far beyond our imagination?
Tell us what you think.