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Could 2013 be Jay Leno’s Final NBC Season?

Jay LenoThe network says categorically no, but two high-level industry sources tell The Hollywood Reporter that NBC is moving toward a May announcement that the 2013-14 television season will be the last for Jay Leno as host of the long-running late-night show.

Sources expect the network to move Jimmy Fallon from his Late Night spot into the coveted 11:35 p.m. time slot, with a soft launch during summer 2014 before a formal fall kickoff.

A Leno rep says, “We do not speculate on rumor.”

Whether the network finally executes the Tonight transition plan remains to be seen. Anyone with even a passing sense of Leno’s personality knows that the hardworking comic would be reluctant to leave his perch, especially before his rival at CBS, David Letterman, announces his retirement. Leno and Letterman are both signed through 2014.

Sources believe the network will bring in Fallon partly out of concern about the competition from ABC, which moved younger-skewing Jimmy Kimmel to the 11:35p.m. time slot in January.

“The more time Jimmy Kimmel is in that slot, the more the young audience goes that way, the harder it is for Jimmy [Fallon] to keep that audience,” says a source familiar with the network’s thinking.

Leno’s Tonight still performs well for NBC, regularly besting his late-night rivals. But Kimmel is competitive in the age 18 to 49 demographics. “Kimmel has done extremely well,” a network veteran says, adding that he is unaware of any contemplated Leno move.

“Jay wins overall, but on any given night, it’s neck-and-neck in 18-49. I understand where they might have fear and also feel that they own the solution [in Fallon.]”

Comcast, which owns NBC, in August imposed layoffs at Tonight. At the time, Leno took a big pay cut from his reported $30 million salary…

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