Kanye West couldn’t let sleeping dogs lie. Taylor Swift, the name that likely sends shivers down the rapper’s spine was once again echoed by Mr. West himself. At a recent concert in London, West commented “Taylor Swift beat Beyonce at the Grammys? Beyonce be dancing in heels and s***,” again stepping up to defend friend Jay-Z’s wife.
In Kanye’s mind, Taylor dancing in boots and flats is much easier -while there is an argument for that, you can trust Kanye to deliver said argument.
Luckily for Swift she wasn’t West’s only target – matter of fact she was less than one minute of the record 10 minute rant. He appeared to be taking a knock at Justin Timberlake, and oddly enough–Beyonce–for having beverage endorsement deals (Timberlake reps Bud Light and Beyonce has a new Pepsi campaign). “Can I sell your drink for you please? So you can help me put on a better show,” said West, in a mocking tone.
He then escalated his rant to an all-out corporate bash: “Please corporations? Can you please support me, Please? Me, Kanye West? I swear I’m a nice n—a now. I swear I’ll put the pink polo back on. I swear to you. Please? Just for three million dollars. I need it so bad. I need a new pool in my back yard. So I’ll tell all my fans your s— is cool. And if they believe in me they should also believe in you . . . Did we you the check yet? Did the corporation send the check yet? What’s my public rating right now? Are people liking me again? Enough to get some money from the corporations? Are they liking me now? They forgot about the whole Beyonce thing right? Ok cool. Is it okay now?”
The real story here however is not Kanye going on blast (because what else is new), but rather the passionate plea he makes again greedy corporations and the contradiction of his statements against his personal life. West is currently having a baby with Kim Kardashian, perhaps the queen of self-promotion and shameless endorsements.
I wonder what Kanye thinks of the Kardashians’ Quick Trim deal? How will West feel when his child’s birth is chronicled on Keeping Up With the Kardashians? He did announce Kim’s pregnancy for free at an Atlantic City concert, dumping all over the magazine deal momager Kris Jenner had in the works.
West’s comments perhaps signal a growing and serious frustration with becoming a part of the Kardashian brand. Kanye laid the ground work for a serious conversation but is unfortunately marred by the Taylor Swift brand and now the inseparable Kardashian brand.