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Emeli Sande Hits Today Show to Launch USA Promo Tour

The British invasion continues. On the heels of acts like The Saturdays, Adele and One Direction, UK  singer  Emeli Sande is hitting America to promote  her  debut album, Our Version Of Events.

Sande, a native of Scotland, has had multi-platinum sales abroad. Our Version Of Events was the best selling LP in the UK last year, with over 1.3 million copies sold. Now, she is is trying to break into the U.S. market. “It’s a brand new challenge for me and I’m enjoying it,” she says.

After coming to America, Sande started her promo tour appropriately on The Today Show, performing “Next To Me” and “My Kind Of Love” which show off her soulful vocals.

When asked about her promo tour on Today , Sande admitted it felt like starting over again, in a good way.  “For me it’s like two years ago in the UK.  You go to the shows and it’s just that real raw excitement at the beginning, when people have just found you as an artist.”

Sande definitely already has one fan in America–Alicia Keys. Sande collaborated with Keys on the latter’s recent single “Brand New Me” from Girl On Fire.

Keys is hot to join forces with Sande a second time. “I would love for us to write again,” Keys said to “We have just a great chemistry, a great energy.”

“She’s a beautiful, incredible artist with a lot to say, I think,” Keys continues, predicting that Sande will enjoy great success in America. “And I think she’s going to really, really stand the test of time.”

Sande has also written for Rihanna, Leona Lewis and Cher Lloyd. She can also count on the support from a fellow Brit. Simon Cowell recently named her one of his “favorite songwriters of the moment,” a high compliment coming from the notoriously grouchy producer.

The singer will continue her press tour in New York today before making several performance stops around the country.

“Next to Me”

“My Kind of Love”

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