Rihanna will be bringing her reality show to America, with the help of the Style network. Style Media announced on Wednesday that it would produce a 10-episode season of “Styled to Rock” to air next year. The show debuted on Britain’s Sky Living channel last summer, following 12 fashion designer hopefuls as they competed for the chance to design an outfit for one of Rihanna’s performances. Though “Styled to Rock” was poorly receivedoverseas, Style Media will be betting on a larger American audience and Hollywood star power to bring in ratings.
“Fashion has always played an integral part in my life and career,” Rihanna said in the accompanying statement. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.”
Following the same format as the British version, “Styled to Rock” designers will be called upon to create an outfit for a specific musical artist each week. The artist will select their favorite, and the designer who performs the worst will be eliminated at the end of each episode. Once again the final contestants will most likely design an outfit for Rihanna herself to be worn during a performance.
The British version of the show was expected to be on the chopping block, a rumor that was denied earlier this month by a Sky Living spokesperson. With the announcement of an American version there’s a good chance that it could be continued abroad as well.
Designers looking to participate on the show can apply at StyleNetwork.com . Rihanna will be involved as the show’s executive producer, but the mentors who will work directly with the designers have not been announced. In the press release Style Media President Salaam Coleman Smith said the organization’s partnership with Rihanna is “reinventing the fashion competition genre.”
