Minorities Make Up Less than 10 Percent of Large Campaign Donations

American minorities may speak with their votes come Election Day, but during the campaign season, many chose not to speak with their dollar. An analysis conducted by the Associated Press uncovered that the vast majority of sizable donations towards either campaign came from wealthy white neighborhoods. Though minorities and specifically Latino voters may be a deciding demographic in the presidential race, they do not represent a significant portion of donations.

Donations of $3 million or more brought in $1.3 billion to campaigns this season, but only 4 percent of those donations came from majority Hispanic neighborhoods. Pre-dominantly white neighborhoods accounted for over 90 percent of the larger donations.

“The hardest part is the economic sacrifice,” Roland Garcia, director of the Texas Future Fund told the Huffington Post. “Latino families are busy trying to make ends meet.”

Representing 16 percent of the U.S. population, Hispanics are the largest minority group, especially in the election’s vital swing states. Both candidates have targeted Latino voters during their campaign, with immigration standing as a major topic throughout the race.

“The most important voice is the vote, and financial contributions come in second,” Arturo Vargas, director of the National Association of Latino Elected and Appointed Officials, said of the trend among Hispanics. “Not being a major source of financial contributions and not having a tradition of contributing to candidates complicates our development as a political community. Even if the candidates deny it, the reality is that donors are those who enjoy the best access to candidates.”

The data that the AP analyzed does not have exact demographic information, so by using the donor addresses, the AP determined whether or not the neighborhoods were Hispanic or otherwise. Though Latino neighborhoods only accounted for 3.5 percent of the donations, majority black neighborhoods gave even less, listed at 2.7 percent.

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top