KitchenAid had some explaining to do about a tweet geared towards President Obama’s dead grandma. The home appliance company, was scrambling Thursday after an employee sent out an offensive anti-Obama tweet yesterday from the official KitchenAid account.
The tweet read, “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president.”
During Wednesday night’s debate, the president talked about his grandmother dying just three days before he was elected in 2008.
KitchenAid deleted the insulting tweet and has been sending out apology tweets throughout the morning.
Cynthia Soledad, KitchenAid’s senior director of marketing, told CNN the tweet was mistakenly posted to the official account by a member of the brand’s Twitter management team.
“The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore,” she said. “I am deeply sorry to President Obama, his family, and the Twitter community for this careless error.”
The official KitchenAid apology tweets read as follows:
“Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion. #nbcpolitics”
“I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier.”
“It was carelessly sent in error by a member of our Twitter team who, needless to say, won’t be tweeting for us anymore.”
“That said, I take full responsibility for my team. Thank you for hearing me out.”
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