LaTasha Company Set to be 1st African-American Female Funeral Center Owner in Long Beach

LaTasha Company with Jonathan Polk

For nearly four decades, Latasha Company has cared for the needs of grieving families. From memorial services to burial needs, she has walked them through every emotional detail of the death of a loved one.

In November, Company will become the first African-American female to open her own funeral service business in Long Beach, the Belmont Heights Funeral Center.

After attending mortician school in the mid-’70s, Company moved to Long Beach where she helped found Long Beach Colonial Mortuary.

“I worked day and night. I did funerals, removals, embalming, dressing of human remains – whatever needed to be done,” she said. “But most of all, I served the community. I get a joy out of what I do because I love people.”

Over the years, Company has made and continues to make her mark in the mortician world. She was the first African-American woman president of the Los Angeles County Funeral Directors Association and will be the first director to have her own crematorium, she said.

“This is a calling that God gave me,” she said. “I have never had to look for a job since 1976.”

The first goal of the center was to be unique – to be “a place where people come and don’t feel like it’s a mortuary,” said Jonathon Polk, the center’s vice president and general manager.

“Here everything is open, nothing is hidden. It feels just like you are walking into your home, and that’s the feeling we want to have,” he said. “That’s why we don’t call it a mortuary and we don’t say funeral home. It’s a funeral center.”

Absent from the “normal” ambiance: sad organ music and bland decor, Polk said.

“The colors are mellow – it’s a more homey, intimate feeling,” he said. “It helps the customer to be more focused…

Read more: Press Telegram

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top