Atlanta Life Abandoning Auburn Avenue

100 Auburn Avenue, Herndon Plaza, Atlanta Life Insurance Building designed by architect J.W. Robinson

The Atlanta Life Financial Group is leaving Auburn Avenue after more than 90 years with an office on the street. The company decided earlier this year to sell its headquarters on Auburn to Georgia State University. And on Friday it said it has inked a deal to relocate its Atlanta headquarters to two floors of the One Ninety One Peachtree tower reports the AJC.

William Taggart, Atlanta Life’s chief executive, said the firm will cherish its history on Auburn Avenue but that the opportunity to move to the 50-story downtown Atlanta tower was “too good to pass up.” The move is set to be complete in November.

Cousins Properties bought the iconic building in 2006, moving its corporate offices there from Cobb County. Cousins chief executive Larry Gellerstedt said he looks forward to a “long and successful relationship” with Atlanta Life.

Atlanta Life Insurance Co., a subsidiary of Atlanta Life Financial Group, was founded more than a century ago by Alonzo F. Herndon, a former slave. The company played a prominent role in Atlanta’s African-American business and social scene, and it is had a presence on Auburn Avenue since 1920.

The building was designed by J.W. Robinson (1927 – 2008), an influential African-American architect and historic preservationist.

Source: AJC

 

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top