Stay Connected
Atlanta Black Star/Entertainment
EntertainmentFilm

All-Star Voice Cast Expected to Help Give ‘Ice Age 4’ a $40 Mil-Plus Opening Weekend

By | Published on July 14, 2012
CommentsComments (0) Add as a preferred source on Google i

Marking the summer’s third animated tentople to bow in short order, 20th Century Fox’s Ice Age: Continental Drift is headed for a solid $40-million plus opening at the domestic box office, according to early returns.

That’s in line with two of the three previous installments in the Ice Age franchise, but lower than the $66.3 million debut of Disney/Pixar’s Brave three weeks ago or the $60.3 million debut of Madagascar 3: Europe’s Most Wanted five weeks ago.

The crowded family marketplace was one of the reasons why Fox was predicting an opening in the $38 million to $40 million range heading into the weekend.

Continental Drift easily led the box office in Friday matinee business, grossing north of $6 million and putting it on course for a $14 million to $15 million day. As with other Ice Age titles, it was doing especially well in Hispanic markets.

For much of Friday, Fox and other studios had a difficult time assessing how Continental Drift and other films were doing because of problems at Rentrak, the service that reports box office grosses.

Continental Drift  is already a hit overseas, where it has earned north of $225 million and should finish the weekend with an international cume of $300 million.

In addition to Ice Age regulars Ray Romano, John Leguizamo, Queen Latifah and Dennis Leary, Continental Drifit features a number of new additions to its voice cast, including Jennifer Lopez, Wanda Sykes, Drake, Nicki Minaj, Keke Palmer and Piolin, all of whom should provide an added draw for Hispanics and African-Americans, as well as teens across all demographics.

Source: The Hollywood Reporter

Subscribe To The ABS Newsletter — Get our stories in your inbox.

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Give once Give monthly Support another way

Latest from Atlanta Black Star

Back to top